Lifecycle Marketing

Stop Losing Customers You Already Paid For.

Acquisition is expensive. Churn is even worse.
And yet, most brands pour money into traffic and ads—then ignore the post-click experience entirely.

At DRIVE, we build Lifecycle Marketing systems that turn first-time buyers into loyal customers, and loyal customers into brand evangelists. Email, SMS, and automation done right—not outsourced to some junior copywriter running Mailchimp on autopilot.

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What Makes Our Lifecycle Marketing Different?

Email That Drives Revenue—Not Just Opens

‍We don’t write fluffy newsletters. We build automated email flows that generate real dollars—abandoned carts, win-backs, cross-sells, VIP offers, and more. Every email has a job. Every job ties back to ROI.

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Multi-Channel Customer Journeys

‍Email is just the start. We connect across SMS, paid retargeting, and even in-store data to create unified customer experiences. One brand, one voice, everywhere.

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Full-Funnel, Full-Lifecycle Strategy

‍From first touch to repeat purchase, we map out customer journeys that drive engagement, increase LTV, and reduce churn. We don’t just retain—we re-activate.

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Behavior-Based Personalization

‍We don’t blast. We segment and personalize based on real user behavior—site activity, purchase history, browse abandonment, and more. It’s 1:1 marketing at scale.

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Continuous Optimization & Testing

‍Set-it-and-forget-it is a death sentence. We constantly test, iterate, and optimize every flow and message based on performance data—so you’re always improving.
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Results That Actually Matter

Higher Repeat Purchase Rates

‍Get more out of the customers you already worked hard to acquire.

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Increased Customer Lifetime Value (LTV)

‍When you stay relevant, customers stay longer—and spend more.

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Lower CAC, Higher ROI

‍Retention marketing scales more efficiently than ads. We make it work harder.

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Smarter Segmentation & Targeting

‍Send the right message to the right customer at the exact right time.

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Why DRIVE?

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We Don’t Just “Do Email”

Most agencies treat email like an afterthought. Not us. Lifecycle is baked into your entire growth strategy—from onboarding to re-engagement.
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Connected to the Bigger Picture

Our lifecycle strategy doesn’t live in a silo. It’s aligned with your SEO, paid media, and AI search efforts—so every channel supports the others.

Ecom + Brick-and-Mortar? We’ve Got You.

We blend online behavior with offline activity to deliver seamless lifecycle experiences—yes, even in-store. QR-based triggers, loyalty flows, and digital offers that drive real foot traffic.

Powered by Data, Enhanced by AI

We use machine learning to predict churn, segment audiences, and personalize content—automating the heavy lifting while keeping messaging human.

Platforms That Scale

Whether you're on Klaviyo, Attentive, Postscript, or a custom CRM—we’ll build, optimize, and scale on the platforms that actually perform.

What’s in the Lifecycle Marketing Toolbox?

Automated Email Flows

‍Abandoned cart, welcome series, upsell, post-purchase, loyalty—we build it all. Flows that convert, not just "nurture."

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Smart Segmentation & Triggering

‍Send based on behavior, time, order value, and more. Your customers get the right message without the noise.

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Cross-Channel Journeys

‍Coordinate SMS, retargeting, and email to create seamless customer journeys that drive conversions at every stage.

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Creative That Converts

‍From subject lines to CTAs, we craft messages that drive action. Every word is tested. Every design is optimized.

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Performance Monitoring & Reporting

‍You’ll see how every campaign performs—opens, clicks, conversions, revenue. We tie every lifecycle touchpoint back to dollars.

Ready to Turn Your Audience Into Repeat Revenue?

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Acquisition gets the glory. Retention drives the profits.
Let’s build the systems that keep your customers coming back.

Book a Call | Contact Us

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